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The American Council for an Energy-Efficient Economy (ACEEE) recently posted its "greenest vehicles of 2013" list, and Honda stood out with 5 different models making the cut.  All of these new vehicles are recognized for demonstrating superior environmental achievements.  The manufacturer has worked extremely hard over the past few years to ensure that its lineup excels in efficiency without sacrificing performance, and here at Barber Honda we are very proud to see that these vehicles have earned such high ratings.

California recently put some rather tough new smog standards into play, but that isn't stopping innovative auto brand Honda from rising to the challenge. The California Air Resources Board recently officially approved the 2014 Accord PHEV in the state.

Most Honda fans would concede that the brand employs rather intelligent business tactics, and that doesn't seem to be changing any time soon. In a time where reducing, reusing, and recycling are at the forefront of companies' minds, this Japanese automaker has also added "cutting costs" to this eco-friendly list. So, how will the company both cut costs and become a lot "greener?" Well, rumor has it that the brand has plans to reduces its purchasing costs for three top-selling models by about 30 percent in the next 3-4 years due to the adoption of a common platform and…

Since 1987, Japanese auto brand Honda has exported over $22 billion worth of vehicles and parts from the United States. Now, the brand has plans to become a "net exporter" of autos from North America, which means that it will export more vehicles from this continent than it will import from its home country of Japan. To do this, U.S. manufacturing facilities will take more responsibility for introducing global automobiles sold in multiple countries across the world.

When it comes to advertising autos, brands need a ton of cash to keep their name in lights, and for Japanese automaker Honda, this comes at the tune of about $700 million. Since 1986, the brand's advertising account has been handled by the RPA agency (formerly known as Rubin Postaer and Associates), located in Santa Monica, CA. However, now Honda is re-thinking its ad strategy, and advertising agencies across the industry are clamoring for the brand's attention.

Have you had the opportunity to take the new Honda Fit for a test drive? What's holding you back? Over the past six years, the Fit hatchback has impressed drivers across the spectrum with its excellent fuel economy ratings, impressive cabin space, and unique style. Now, Japanese automaker Honda is counting on the new next-generation Fit to drastically increase sales for the lineup and help the company achieve its goal of selling two million cars in the U.S. in the year 2016.

OK, we admit it. If there's such a phenomenon as an "auto crush," we have it. And, honestly, who wouldn't be smitten by the new Honda N-One microcar? This miniature automobile is positively adorable. It's the company's modern interpretation of its cult classic Honda N360/00 vehicle, and its retro style will appeal to many. Unfortunately, we won't be able to gush over it in person in the U.S., so we'll just have to admire it from afar!

When Kelley Blue Book gives out its Cost of Ownership Award each year to pinpoint the most cost-efficient vehicles on the market, it's a good idea to take notice. Recognizing the fact that there's more to ownership costs than the price of fuel -especially when it comes to vehicle depreciation. The good news this year?  The 2013 Honda Insight proves that hybrids can retain their value better than the standard automobile, as it was chosen for the award this year!

Honda is known for giving back to its drivers and the community, and its latest project, part of the "Honda Loves You Back" campaign,  includes an LA-based band called Monsters Calling Home. This band shot two of its music videos solely in a Honda vehicle owned by one of the members. One band member even played a set of drums in the back of a Honda Fit!

Have you ever owned a true automobile friend that's been with you through thick and thin? Very few autos get the attention they deserve after a long life span, but Harry Ettling's Honda recently received a "funeral" after the end of its epic life, with a host of neighbors joining in to reminisce about its longevity.