The USAA (United Services Automobile Association (USAA) is a Texas-based Fortune 500 company that offers services including investing, banking, and insure to military members and their families. Recently, this firm created its first-ever Top Ten for Teens List, which shows some of the best automobile choices for teen drivers. Unsurprisingly, reliable Japanese automaker Honda took four spots on the list.
Who loves driving a new Honda? It seems the answer would be, nearly everyone! The brand's April 2012 sales numbers were through the roof vs. 2011 numbers, at an increase of more than 40 percent for some of its models.
Nearly everyone dreams of winning the lottery. After all, free cash would make it much easier to pay bills, buy a new home or Honda automobile, or even simply live a little better. Twenty-five lucky Honda workers on the assembly line at the brand's manufacturing plant near Birmingham, AL., knew this when they created a lottery pool for the recent $656 million Mega Millions jackpot drawing on March 30, 2012, and they were successful in their gamble!
Have you heard the news? Honda has plans to build cars exclusively for the growing Chinese auto market. Its first step in this process is debuting two new concept cars at the Beijing Motor Show, occurring April 27-May 2, 2012. These new vehicles have been kept tightly under-wraps by the Japanese automaker, as only two minimal sketches of the vehicles have been revealed thus far. These sketches could represent minivan and coupe/sedan models, but we can't be sure until they are actually unveiled at the Show.
April Fool's Day has come and gone, but we won't soon forget the hilarious prank Japanese automaker Honda pulled this year. The company "created" a new anti-theft system by the name of TERII, which it claimed harnessed the wisdom gleaned from ten years of research by cognitive psychologists and FBI hostage negotiators, as well as a large amount of engineering voodoo. As Sidney Finch, pretend TERII Project Lead at Honda explains, "Car alarms have become less and less effective as a deterrent. The technological advancements of late have been focused on the quick recovery of a stolen vehicle…
Honda has been working on its new Earth Dreams Technology for quite some time now, but now the new technology is ready to be implemented in the new Honda NSX supercar and the majority of Honda lineup that will premiere this year. The first new Earth Dreams engine for the North American market will be the new 2013 Honda Accord, which will feature a 2.4-liter inline four-cylinder engine, while the first Earth Dreams engine in Europe will be a 1.6-liter diesel for the European model Civic.
There are only ten coveted spots on Kelly Blue Book's kbb.com "10 Best Family Cars of 2012" list, and this year, Honda has taken three of them. As Michael Accavitti, Vice President of Marketing Operations for Honda America explains, "We are honored to have three members of the Honda lineup recognized as benchmark family cars by Kelley Blue Book's kbb.com. To be recognized as providing the kind of safety, features and value required of the modern family machine speaks to the core attributes of every Honda vehicle."1
Honda has really grown in the past few years, and the company isn't done yet. The auto manufacturer has set plans to enlarge its plants in Russells Point and Anna, Ohio to build its next-generation transmissions. The Anna plant will add an 84-thousand-square foot area that will make components for the new CVT (Continuously Variable Transmission), and the Russells Point plant will now make a continuously variable transmission that will up fuel economy and lower emissions. The Anna plant predominantly makes engines currently.
This year, many automakers and manufacturers allowed U.S. consumers to preview their Super Bowl advertisements by releasing "snippets" of the full ads. Among these auto brands was Japanese auto manufacturer Honda, which released a short ad preview that rose to the top spot in its Super Bowl preview category last week. The RPA-produced spot, which was shown during Sunday's game, is a "Ferris Bueller"-themed ad, and its "snippet" collected more than four million views the week prior to its air date. And, that didn't end the ad's success. "Matthew's Day Off" was, no doubt…
Honda is known for its innovative style and forward-thinking tactics. That's why the Japanese automaker is currently hatching plans for a new Honda Civic-based compact SUV/crossover, to be released in Europe. This comes on the heels of competitor Nissan's successful release of the Qashqai off-road vehicle across the ocean.
