Honda Encourages Drivers to Take it Easy with 'Matthew's Day Off' Advertisement

This year, many automakers and manufacturers allowed U.S. consumers to preview their Super Bowl advertisements by releasing "snippets" of the full ads. Among these auto brands was Japanese auto manufacturer Honda, which released a short ad preview that rose to the top spot in its Super Bowl preview category last week. The RPA-produced spot, which was shown during Sunday's game, is a "Ferris Bueller"-themed ad, and its "snippet" collected more than four million views the week prior to its air date. And, that didn't end the ad's success. "Matthew's Day Off" was, no doubt, one of the most creative broadcasted during the big game this year.

The ad's preview spot was only ten-seconds long, and it featured a now middle-aged Matthew Broderick stating his iconic 1980 character's line from the movie Ferris Bueller's Day Off, "How can I handle work on a day like today?"1. The spot almost looked like a sequel movie trailer, as it features the date "2.5.12" highlighted on a black screen directly after Broderick asks his question. However, once it was learned that Honda was behind the trailer, we got even more excited. The long version of the ad inches near 2.5 minutes and features no less than a dozen subtle (and not-so-subtle) references from the original movie. In the ad, Broderick enjoys his day off by completing fun activities in his 2012 Honda CR-V.

If you missed the "Matthew's Day Off" advertisement from Honda during the 2012 Super Bowl, be sure to check it out on the brand's YouTube channel. And, remember, here at Barber Honda, located at 4500 Wible Rd. Bakersfield, CA 93313, we're devoted to keep you up to date on all things Honda.

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