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When it comes to advertising autos, brands need a ton of cash to keep their name in lights, and for Japanese automaker Honda, this comes at the tune of about $700 million. Since 1986, the brand's advertising account has been handled by the RPA agency (formerly known as Rubin Postaer and Associates), located in Santa Monica, CA. However, now Honda is re-thinking its ad strategy, and advertising agencies across the industry are clamoring for the brand's attention.

Have you had the opportunity to take the new Honda Fit for a test drive? What's holding you back? Over the past six years, the Fit hatchback has impressed drivers across the spectrum with its excellent fuel economy ratings, impressive cabin space, and unique style. Now, Japanese automaker Honda is counting on the new next-generation Fit to drastically increase sales for the lineup and help the company achieve its goal of selling two million cars in the U.S. in the year 2016.

OK, we admit it. If there's such a phenomenon as an "auto crush," we have it. And, honestly, who wouldn't be smitten by the new Honda N-One microcar? This miniature automobile is positively adorable. It's the company's modern interpretation of its cult classic Honda N360/00 vehicle, and its retro style will appeal to many. Unfortunately, we won't be able to gush over it in person in the U.S., so we'll just have to admire it from afar!

When Kelley Blue Book gives out its Cost of Ownership Award each year to pinpoint the most cost-efficient vehicles on the market, it's a good idea to take notice. Recognizing the fact that there's more to ownership costs than the price of fuel -especially when it comes to vehicle depreciation. The good news this year?  The 2013 Honda Insight proves that hybrids can retain their value better than the standard automobile, as it was chosen for the award this year!

Honda is known for giving back to its drivers and the community, and its latest project, part of the "Honda Loves You Back" campaign,  includes an LA-based band called Monsters Calling Home. This band shot two of its music videos solely in a Honda vehicle owned by one of the members. One band member even played a set of drums in the back of a Honda Fit!

Have you ever owned a true automobile friend that's been with you through thick and thin? Very few autos get the attention they deserve after a long life span, but Harry Ettling's Honda recently received a "funeral" after the end of its epic life, with a host of neighbors joining in to reminisce about its longevity.

Have you heard about the rumors about the 2013 Honda Accord? If you haven't, you will soon! The newly redesigned Accord is said to be one of the most impressive ever, and it premieres at dealerships across the U.S. this month. This means it will be coming to Barber Honda, conveniently located at 4500 Wible Rd. Bakersfield, CA 93313 very soon!

Have you wondered what you can do yourself to keep your car as good as new? There are many steps you can take to save money and keep your car in excellent shape. Of course, if things get to be too much for you, it's best to trust the experts at the car service department here at Barber Honda to take care of the details for you! Here are some tips for DIY car maintenance:

Honda has had its hands in walking robot technology with its ASIMO robot since the 1980s and has produced an amazing 130 patents from this robot to create new technologies, such as the new Stride Management Assist. Originally unwrapped in 2008 and starting its U.S. tour in 2009, the Stride Management Assist is now scheduled to undergo field tests by the National Center for Geriatrics and Gerontology (NCGG) in Japan.

Have you ever wondered what it's like to drive a new Honda vehicle? According to the experts at J.D. Power and Associates' (and the 2012 Initial Quality Study), Honda models are some of the most enjoyable vehicles to drive and own. Pointed out specifically were the Honda Pilot crossover SUV, the Honda Odyssey minivan, and the Honda Ridgeline midsize truck.