Honda Encourages Drivers to Take it Easy with 'Matthew's Day Off' Advertisement

This year, many automakers and manufacturers allowed U.S. consumers to preview their Super Bowl advertisements by releasing "snippets" of the full ads. Among these auto brands was Japanese auto manufacturer Honda, which released a short ad preview that rose to the top spot in its Super Bowl preview category last week. The RPA-produced spot, which was shown during Sunday's game, is a "Ferris Bueller"-themed ad, and its "snippet" collected more than four million views the week prior to its air date. And, that didn't end the ad's success. "Matthew's Day Off" was, no doubt…

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Honda is Building a Civic-Based Compact SUV in Europe

Honda is known for its innovative style and forward-thinking tactics. That's why the Japanese automaker is currently hatching plans for a new Honda Civic-based compact SUV/crossover, to be released in Europe. This comes on the heels of competitor Nissan's successful release of the Qashqai off-road vehicle across the ocean.

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New Film Offers Clues for Next Honda Release

We know, we know. Spying on movie sets probably isn't the best idea. That's why we left it up to paparazzi to do the dirty deed. Rumor has it, the next successor in the Honda NSX line was spotted on the Avengers movie set, a blockbuster film that is set to debut next summer. Honda hasn't denied that the rumors are true. We don't blame the company. Why wouldn't it want its vehicle to be spotted alongside the likes of Robert Downey Jr.?  The first clues about the new NSX will be officially debuted at…

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Honda Hopes N Box Will Be a Hit in Japan

Here in America, we tend to focus more on larger, more gas-hungry vehicles than our European friends do. And, although that seems to be changing, Honda doesn't believe America is quite ready (yet) for the new Honda N BOX. The company has announced its debut in Japan, which will take place December 16, 2011. The N BOX is the first vehicle of the new mini-vehicle Honda N Series. The N BOX is a sort of mini-minivan. It has enough room inside to comfortably hold four tall adults. In fact, the rear seat has limo-like legroom and includes a flip…

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Honda Tests Fit EV in China

Currently, you can purchase a hybrid variant of the all new 2012 Honda Fit at Barber Honda in Bakersfield, California. But, sometime in the near future you might be able to purchase a completely electric version from the Japanese auto maker.

The Japanese automaker has begun testing their Honda Fit EV fleet in China. These tests will be carried out with the governments of Guangzhou and Guangzhou Automobile Group Co., Ltd.

For the testing, Fit…

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ASIMO: Honda's Famous Robot

Honda not only produces some of the top cars, trucks and SUVs on the streets today like the Honda Accord, but also produces ASIMO, an extremely famous robot.

This 2000 robot is not available at Barber Honda in Bakersfield, California, but the Japanese automaker continues to further develop its robot design. At the Honda Robotic research facility in Tokyo last week, ASIMO showed off its quicker reflexes and faster running ability. In fact, ASIMO was…

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The Revitalized 2012 Honda Insight

After testing driving the Honda Insight you should not doubt that you have found one of, if not the, top competitor in the hybrid market. The hybrid car is undertaking a full revitalization for the 2012 model year, including improvements to not only performance, but also style.

Arriving at Barber Honda in Bakersfield, California in November, Honda unveiled the Insight to the public at the Frankfurt Motor Show in Germany nearly a month ago.

The…

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2012 Honda CNG to 38 States

The term "natural gas" not only seems to mean something different to almost everyone, but it is also used to power several different types of machinery and even factories. But, what about natural gas powered vehicles? Surprisingly, the technology has been around for several years, and Honda continues to offer their Honda Civic models with a CNG (Compressed Natural Gas) option at dealers, including Barber Honda - 4500 Wible Road in Bakersfield, California.

The cost of…

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Honda, Seinfeld, Family Guy and Rules of Engagement

What does Honda, Seinfeld, Family Guy, and Rules of Engagement have to do with each other? Patrick Warburton. Yup, Honda has cast the famous actor for their newly-launched advertising campaign, "Good Reasons."

In true form, Warburton uses his over-the-top comedic guiles to expose the truth about car buying and the tricks used in most auto advertisements, poking fun at everything from using sex to sell what are essentially pieces of metal to legal disclaimers that…

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