"Best Retained Value" Awarded to Honda From Edmunds.com

In the first annual report, Edmunds.com guarantees consumers that Honda automobiles retain their value better than any other vehicles in the non-luxury division. Further proving the Big H's worth, Edmunds named the Honda Civic, Honda Accord, Honda CR-V, and Honda Odyssey  leaders within their respective segments.

According to Edmunds, Honda retains over 50 percent of its value. That's even higher than Honda's two leading competitors! In attempting to clarify Honda's actual and alleged value, Danny Zhou, Senior Analyst at Edmunds.com said, "A lot of consumers just see it [Honda] as a value-oriented brand that has good resale (value) and a good history of reliability."1

Edmunds' recent value study also evidences a notable trend within the market, in addition to qualifying Honda's retained value. Each segment leader named in the study is based in Japan with a presence in North America. Honda, for example, employs 13,500 workers in the state of Ohio. Zhou explains that unlike many foreign auto brands, those that are U.S.-owned have negatively impacted the resale value of their vehicles by relying too heavily on deep discounting.

Familiar with Kelley Blue book value rating and wonder why Edmunds' is slightly different? It's simply because the two organizations use different techniques for determining the winners of each of their evaluations.

To find out all the latest information on Honda's award-winning lineup, contact Barber Honda today. Or, visit us at 4500 Wible Rd. Bakersfield, CA 93313. We're happy to share specs, compare cars and arrange for a test drive.

Source: 1 http://www.dispatch.com/live/content/business/stories/2011/04/07/honda-best-for-retained-value-edmunds-says.html?sid=101

[INFO] http://www.edmunds.com/car-reviews/best-retained-value-cars.html
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