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Honda to Open First New Japanese Plant in Over 50 Years

It's a well-known fact that Honda is a Japanese auto brand, but we think most of our customers would be surprised to learn that the company has not built a manufacturing plant in its base country in over fifty years.  The last one was in Sayama in 1964, but this is all about to change.

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ACEEE Gives Drivers from Bakersfield One More Reason to Love Honda

The American Council for an Energy-Efficient Economy (ACEEE) recently posted its "greenest vehicles of 2013" list, and Honda stood out with 5 different models making the cut.  All of these new vehicles are recognized for demonstrating superior environmental achievements.  The manufacturer has worked extremely hard over the past few years to ensure that its lineup excels in efficiency without sacrificing performance, and here at Barber Honda we are very proud to see that these vehicles have earned such high ratings.

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Honda Counts on Next-Generation Fit to Bring Huge Sales Surge

Have you had the opportunity to take the new Honda Fit for a test drive? What's holding you back? Over the past six years, the Fit hatchback has impressed drivers across the spectrum with its excellent fuel economy ratings, impressive cabin space, and unique style. Now, Japanese automaker Honda is counting on the new next-generation Fit to drastically increase sales for the lineup and help the company achieve its goal of selling two million cars in the U.S. in the year 2016.

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Honda Tests Fit EV in China

Currently, you can purchase a hybrid variant of the all new 2012 Honda Fit at Barber Honda in Bakersfield, California. But, sometime in the near future you might be able to purchase a completely electric version from the Japanese auto maker.

The Japanese automaker has begun testing their Honda Fit EV fleet in China. These tests will be carried out with the governments of Guangzhou and Guangzhou Automobile Group Co., Ltd.

For the testing, Fit…

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Honda, Seinfeld, Family Guy and Rules of Engagement

What does Honda, Seinfeld, Family Guy, and Rules of Engagement have to do with each other? Patrick Warburton. Yup, Honda has cast the famous actor for their newly-launched advertising campaign, "Good Reasons."

In true form, Warburton uses his over-the-top comedic guiles to expose the truth about car buying and the tricks used in most auto advertisements, poking fun at everything from using sex to sell what are essentially pieces of metal to legal disclaimers that…

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All New 2012 Honda Fit

What's one of the most sought after Honda vehicles today? The Honda Fit is the company's top selling vehicle in its class, and it's getting ready for 2012.

The all new Fit, which comes to Barber Honda in Bakersfield, California later this year, will receive updates to both its interior and exterior. These changes are minor, but that doesn't mean these tweaks are any less important than a full redesign, which…

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Honda Buys Land in Mexico for New Plant

The Japanese auto maker is buying land in Mexico to make way for a new facility to not only produce cars, but maybe even more importantly, jobs.

The $800 Million Dollar facility in Celaya will be home to the next generation Honda Fit for all suppliers in North America, mainly the US and Canada. Honda may add Fit Hybrid and Fit Electric to these assembly lines by 2014.

This is not the first time Honda…

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Honda Jazz/Fit at Paris Motor Show

The all new Honda Jazz, better known as the Fit in America, has been unveiled in Paris, and it's coming with a hybrid version as well.

With a 1.3-liter gasoline engine, combined with an electric motor, the Honda Jazz Hybrid is powered by the same IMA (Integrated Motor Assist) system as Honda's Insight, and becomes by far the most efficient model Honda sells. In fact, it's being promoted as they "first hybrid supermini."

C02 emissions are average for a car of this class, but the miles per gallon are really where it's at. Jazz / Fit…
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