Barber Honda

Honda has really grown in the past few years, and the company isn't done yet. The auto manufacturer has set plans to enlarge its plants in Russells Point and Anna, Ohio to build its next-generation transmissions. The Anna plant will add an 84-thousand-square foot area that will make components for the new CVT (Continuously Variable Transmission), and the Russells Point plant will now make a continuously variable transmission that will up fuel economy and lower emissions. The Anna plant predominantly makes engines currently.

This year, many automakers and manufacturers allowed U.S. consumers to preview their Super Bowl advertisements by releasing "snippets" of the full ads. Among these auto brands was Japanese auto manufacturer Honda, which released a short ad preview that rose to the top spot in its Super Bowl preview category last week. The RPA-produced spot, which was shown during Sunday's game, is a "Ferris Bueller"-themed ad, and its "snippet" collected more than four million views the week prior to its air date. And, that didn't end the ad's success. "Matthew's Day Off" was, no doubt, one of the most creative broadcasted during the big game this year.